In 1999, ASTRA was approached by Enter Tech Corporation to market and distribute an innovative product, the Magic Sing Videoke Microphone. Because of its potential and wide market reach, ASTRA was successful in its distribution of the Xtreme Magic Sing, which is now the Philippines’ leader in High Definition Videoke entertainment. Today, ASTRA continues to reconfigure karaoke entertainment in the country, showing support and assistance to Filipino artists in the local music industry.

Over the years, ASTRA has shown its commitment to tapping opportunities in possible markets for its products and services and providing reliable logistics and distribution systems that is established in a stable management and organization.

ASTRA continues to strive to manage its business with its team of professionals who are not only well-versed in Philippine conditions but also familiar in international arrangements, market transactions, and global trade specifications. Services include:

• BUSINESS ORGANIZATION MANAGEMENT
  • Organizational plans, designs and strategies for start-up businesses
  • Orientation to Incentives and Policy Environment
  • Operational management
• STRATEGIC MARKETING
  • Design, development and execution of product and marketing strategies to successfully establish competitive market niche and product stronghold bases
  • Product evaluation, concept development, package designs, and product customization
  • Advertising and promotion strategies
• PRODUCT SALES AND DISTRIBUTION
  • Development and operation of nationwide sales and distribution organizations
  • Organization and operation of responsive logistics support systems
  • Warehouse and inventory strategies
  • Dealership network development and incentive schemes
  • Sales force organization
  • Promotional campaigns, design and development of marketing collaterals, merchandising and display systems, billboard designs